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Jan 01, 1970 6 min read

Golden Portfolio 10 Reasons to Invest in Gold


Investing in Gold

Investors often ponder the suitability of gold as an investment, given its inert nature and the absence of interest earnings. Yet, gold remains a timeless and favored investment, recognized globally for its intrinsic value and historical significance.

Throughout history, people have sought to possess gold for diverse reasons. The evolution of gold trading, from physical to virtual platforms, has only enhanced its appeal for investors. Regardless of the form, gold has maintained its allure as a sound investment.

Numerous factors drive individuals, particularly in India, to include gold in their investment portfolios, aligning with various financial objectives. However, it’s crucial to discern between sound and misguided reasons for investing in gold.

Here are ten compelling reasons why every investor should consider incorporating gold into their portfolio, emphasizing the investment implications.

10 Reasons to invest in gold

Gold as a time tested store of value

While gold may not serve as a current currency, its historical role as money renders it superior to any modern currency.

For over 3000 years, gold has stood as a store of value, surpassing even the longevity of prominent currencies like the British pound sterling, which spans about 1200 years.

The essence of money lies in its ability to endure as a long-term store of value, a promise that gold has consistently fulfilled.

Comparing the purchasing power of major government currencies to gold over the last century reveals gold’s resilience as the premier long-term store value.

Gold superior performance since 1900


Examining the period since 1900, physical gold emerges as the best long-term store value. While certain currencies may have experienced short-term fluctuations, gold’s steadfast performance underscores why it has been a staple in the investment portfolio of the wealthy.

Investors can draw insights from this historical perspective, recognizing gold’s role in preserving wealth and maintaining its intrinsic value over extended periods.

Gold Investments possess an inherent resilience – they are immune to the risk of bankruptcy. Unlike other financial assets that rely on paper contracts or intermediaries to maintain their integrity, gold stands alone.

What makes gold unique is that it is not contingent on being someone else’s liability. In times of market bubbles bursting or crisis unfolding, gold emerges as the last stronghold.

This quality becomes a potent safeguard in your portfolio when your country or economy faces challenges.

Furthermore, gold’s track record spanning over 3000 years attests to its reliability. Unlike certain assets that may plummet to zero, gold retains intrinsic value. It has never experienced a complete loss of value, making it a perpetual asset that can be liquidated for currency when needed.

Gold Investments act as an inflation hedge

Gold investments are renowned for their role as a safeguard against inflation, representing a traditional and enduring motivation for investors. Over the long-term, gold acts as a reliable hedge against the erosive impact of inflation on currency values.

In times of rising inflation, the value of conventional currency tends to decline. Gold, however, demonstrates a contrasting trend.

Historical data reveals that major currencies have consistently depreciated relative to gold over extended periods.

Notably, gold prices have exhibited significant growth, doubling over the past five years and quadrupling within a decade.

In economies like India, where conventional savings instruments may struggle to keep pace with inflation, gold emerges as a resilient performer. Its annualized return over a decade surpasses inflation rates, providing investors with a tangible real rate of return. This distinctive attribute positions gold as a valuable asset in the realm of inflationary environment.

Gold is a tangible asset

Gold is a concrete asset, standing out as one of the few investments that can be physically touched and held. In contrast to the intricacies involved in acquiring tangible assets like real estate, the process of purchasing gold is relatively straightforward.

This physical attribute of gold distinguishes it from digitally stored assets, which are vulnerable to hacking and other forms of misuse.

However, it’s essential to be aware of the risks associated with gold investments.

Gold is highly Liquid

Gold is also ideal because it is easy to sell and can be carried in your pocket anywhere you go. Virtually any jewelry dealer in the world will recognize gold and buy it from you. You can sell it to your local coin shop, a pawn shop, a private party, or an online dealer. It can always be sold for cash or trade d for goods.

The process is frequently quicker than selling a stock in your brokerage account. It usually takes 3 business days for settlement before cash can be transformed

Gold requires no specialized knowledge

Investing in gold doesn’t demand specialized knowledge or skills. Unlike identifying real diamonds or distinguishing between authentic and fake paintings, gold requires no expertise. Whether you’re a novice or an experienced investor, you can easily buy and store gold without the need of intricate charts or trading expertise. Gold stands out as an investment option that is accessible and straightforward, making it a viable choice for individuals without specialized knowledge in financial markets or complex investment instruments.

Gold serves as a powerful safeguard for your investments and overall financial well-being, especially in times of economic, monetary, or geopolitical crises. Its unique ability to transition from a defensive asset to an offensive profit generator makes it a valuable resource during various types of crisis.

Notably, even governments, as seen in the early 1990s when the Indian government airlifted national gold reserves to pledge to the international monetary fund (IMF), recognize gold’s significance in covering financial debts.

Moreover, households often turn to gold, selling or pledging it, as a refuge during periods of financial distress, further emphasizing its role as a reliable asset in challenging times.

For portfolio diversification

Gold is often considered a highly effective portfolio diversifier by some economists due to its low to negative correlation with other major asset classes.

During period of equity market stress, an inverse correlation may develop between gold and equities, providing a protective role for investors.

Gold’s ability to shield portfolios from volatility stems from its unique positions – macroeconomic factors that typically impact other asset classes do not significantly influence gold prices. This distinctive characteristic allows investors to reduce risk or volatility in their portfolios without compromising returns by incorporating gold as an asset.

Gold investment protects against economic uncertainties and currency devaluation

Gold serves as a protective shield for investors in the face of significant depreciation in a country’s currency due to macroeconomics factors. During challenging periods, such as the intense pressure on India’s currency in 2013-2014, gold demonstrated resilience, maintaining its value in rupee terms despite the struggles faced by major global currencies.

In conclusion, gold’s unique attributes position it as one of the most sought-after meals globally, often cherished in the form of jewelry. As paper-based investments experience a downturn, the demand for gold tends to rise, making it an ideal choice for portfolio diversification.

While gold prices may exhibit short-term volatility, their historical resilience has demonstrated their ability to maintain value over extended periods. For prospective gold investors, a long-term investment horizon is recommended.

Considering its enduring appeal and potential benefits, investing in gold warrants serious considerations.


Gold stands as a timeless and favored investments, globally recognized for its intrinsic value and historical significance. Ten compelling reasons emphasize the investment implications of, incorporating gold into portfolios, spanning its role as a store of value, historical performance, resilience against bankruptcy, inflation hedge, tangibility, liquidity, accessibility, and portfolio diversification.

Gold’s unique attributes, from requiring no specialized knowledge to serving as a safeguard during crisis, position it as a sought after asset. While short-term volatility may exist, gold’s historical resilience suggests its enduring appeal and potential benefits, making it a worthy consideration for long-term investment strategies.

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